Privacy Policy

About Us

HCWC (Healthier Choices Wellness Corp) operates six natural grocery store brands: Green Acres Market, Mother Earth’s Storehouse, Ellwood Thompson’s Local Market, Green’s Natural Foods, Ada’s Natural Market, and Paradise Health & Nutrition. This Privacy Policy applies to all HCWC-operated locations and digital properties. When we say “HCWC,” “we,” “us,” or “our,” we mean Healthier Choices Wellness Corp and its subsidiary brands.

What Do We Do With The Information You Provide?

We may ask you to give us contact and demographic information when you register. We use this information to send our Site’s users, like you information about the Site or Services. We also use this information to contact you both online and offline when needed.

What Do We Do With Your IP Address And Cookies?

We use your IP address to help diagnose problems with our server and to administer our website. Your IP address is used to gather broad demographic information and is stored as a partial identifier. We use cookies, when applicable, to deliver content specific to your interests and when applicable to save your password so you don’t have to re-enter it each time you visit our site. You may set your browser to refuse cookies. If you make that choice, please understand that you may not be eligible for any specials and / or promotions we may offer our Site’s users.

Is Your Personal Information Shared?

We share personal information only:

With service providers who help us operate our business (payment processing, messaging services)
When required by law or legal process
To protect our rights or prevent fraud

We do not sell your personal information

For text messaging programs specifically, we share your mobile number with: Heymarket

For email messaging programs specifically, we share your email with: Sendgrid

Text Messaging and 10DLC Compliance

Multi-Brand Text Messaging

You may receive text messages from the specific HCWC brand location you enrolled with, but because we operate on shared systems, your mobile number and messaging preferences are accessible across all six HCWC brands.
Each brand may operate separate messaging campaigns; however, your consent and opt-out status will be honored system-wide to ensure you do not receive messages after opting out from any HCWC brand.
Message sender name will typically reflect the brand you enrolled with
Mobile information or text messaging opt-in data and consent will not be sold or shared with third parties or affiliates for their marketing or promotional purposes

SMS Program Data Collection

When you enroll in HCWC’s text messaging programs for rewards, promotional alerts, and marketing, we collect and process the following information:

Mobile phone number
Date, time, and method of opt-in (e.g., in-store signup, online form, keyword)
Messaging preferences and program selections
Opt-out requests and timestamps
Message delivery status and engagement data (e.g., link clicks, if available)

We may also associate your mobile number with other information you have provided to us, such as your name, email address, loyalty rewards account, purchase history, and preferences, to personalize messages and rewards offers.

Purpose and Legal Basis for SMS Data Processing

We use your SMS-related data to:

Deliver text messages about rewards, promotions, sales, and marketing content you requested
Maintain opt-in and opt-out consent records as required by the Telephone Consumer Protection Act (TCPA), Cellular Telecommunications Industry Association (CTIA) guidelines, and 10DLC carrier rules
Personalize offers and content based on your preferences and shopping behavior
Analyze program performance, message engagement, and customer response to improve our services
Comply with telecom regulations, legal obligations, and carrier requirements

Email Marketing Programs

HCWC offers optional email newsletter and marketing programs to keep customers informed about products, promotions, wellness tips, recipes, events, and store updates.

Email Program Data Collection

When you subscribe to HCWC email communications, we collect and process:

Email address
Date, time, and method of subscription (e.g., in-store signup, online form, checkout opt-in)
Communication preferences and interests you select
Email engagement data (opens, clicks, unsubscribes) to improve content relevance
Unsubscribe requests and timestamps

Purpose and Legal Basis for Email Data Processing

We use your email-related data to:

Send newsletters, promotional offers, wellness content, recipes, event invitations, and store updates you requested
Personalize email content based on your preferences, shopping behavior, and brand location
Maintain subscription and unsubscribe records to honor your communication preferences
Analyze email campaign performance and customer engagement to improve our services
Comply with CAN-SPAM Act, CASL (Canadian Anti-Spam Law), and other applicable email marketing regulations

Our legal basis includes your consent (opt-in), our legitimate business interests in customer communication and marketing, and compliance with applicable laws.

Information Sharing Within HCWC Brands

HCWC operates six natural grocery brands on shared technology systems, including unified point-of-sale, customer databases, loyalty programs, and messaging platforms.
Your personal information (including purchase history, contact details, loyalty account data, and communication preferences) is accessible across all HCWC brands to provide seamless customer service, fulfill transactions, manage your account, and deliver relevant offers regardless of which HCWC location you visit.
Because our brands operate on integrated systems, we cannot separate or restrict your data to a single brand. By providing your information to any HCWC brand, you acknowledge that it will be available across our entire organization.

Email Data Sharing and Service Providers

We share your email address and related marketing data with:

Email service provider (Sendgrid) who delivers and manages our email campaigns

These third-party service providers are contractually obligated to:

Implement appropriate security and privacy safeguards
Not use your email address for their own marketing or sell it to other parties

We do not sell or rent your email address to third parties for their independent marketing purposes.

SMS Data Sharing and Service Providers

We share your mobile phone number and related messaging data with:

Messaging platform provider (Heymarket) who deliver and route text messages on our behalf
Telecommunications carriers (AT&T, Verizon, T-Mobile, etc.) for message delivery
10DLC Campaign Registry operators (The Campaign Registry) to register and verify our messaging campaigns as required by U.S. carriers

These third-party service providers are contractually obligated to:

Use your SMS data only to provide messaging services to HCWC
Implement appropriate security and privacy safeguards
Not use your mobile number for their own marketing or sell it to other parties

We do not sell or rent your mobile phone number to third parties for their independent marketing purposes.

Consent, Unsubscribe and Opt-Out Management

SMS

SMS consent is separate from email or other communication preferences. You may opt in or out of text messages independently without affecting other subscriptions
You can withdraw consent and stop receiving messages at any time by replying STOP to any HCWC text or by contacting us at rewards@hcwc.com
After you opt out, we will retain your number and opt-out record to honor your request and comply with legal requirements, but we will not send further marketing messages (except one confirmation of your opt-out).

Email

Email consent is separate from text messaging or other communication preferences. You may subscribe to or unsubscribe from emails independently without affecting other subscriptions
You can unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any HCWC marketing email, or by contacting us at rewards@hcwc.com
After you unsubscribe, we will retain your email address and unsubscribe record to honor your request and comply with legal requirements, but we will not send further marketing emails
You may continue to receive transactional emails (order confirmations, account notifications) even after unsubscribing from marketing emails, as these are necessary to provide services you’ve requested

Message and Data Rates

Message and data rates may apply based on your mobile carrier plan. HCWC does not charge for text messages, but your carrier may. Contact your mobile provider for details about your messaging plan.

Retention of SMS Data

We retain SMS consent records, opt-in/opt-out timestamps, and related data for as long as necessary to:

Honor your communication preferences
Comply with TCPA, 10DLC, and telecommunications regulations (typically 4-7 years after opt-out or program termination)
Resolve disputes, troubleshoot delivery issues, and support audits

After the required retention period, we securely delete or anonymize SMS data in accordance with our data retention schedule.

Your Rights Regarding SMS Data

You have the right to:

Access the SMS-related personal information we hold about you
Correct inaccurate mobile number or preference data
Delete your SMS data, subject to legal record-keeping requirements
Opt out of text messaging at any time

To exercise these rights, contact us at rewards@hcwc.com with your mobile number and specify your request. We will respond within the timeframes required by applicable privacy laws (e.g., CCPA, GDPR if applicable).

Security of SMS Data

We implement industry-standard security measures to protect your mobile phone number and messaging data, including encryption in transit, access controls, and secure storage. However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.

Retention of Email Data

We retain email subscription records, opt-in/opt-out timestamps, and related data for as long as necessary to:

Honor your communication preferences
Comply with CAN-SPAM, CASL, and marketing regulations (typically 3-7 years after unsubscribe)
Resolve disputes, troubleshoot delivery issues, and support compliance audits

After the required retention period, we securely delete or anonymize email marketing data in accordance with our data retention schedule.

Your Rights Regarding Email Data

You have the right to:

Access the email-related personal information we hold about you
Correct inaccurate email address or preference data
Delete your email marketing data, subject to legal record-keeping requirements
Unsubscribe from marketing emails at any time

To exercise these rights, contact us at rewards@hcwc.com with your email address and specify your request. We will respond within the timeframes required by applicable privacy laws.

Security of Email Data

We implement industry-standard security measures to protect your email address and marketing data, including encryption in transit, access controls, and secure storage. However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.

Privacy Policy Changes

We may amend this privacy policy from time to time.

Contacting the Website

If you have any questions about this privacy statement, the practices of this site, or use of our trademarks and copyrighted material, or for any other concerns please feel free to contact us at info@hcwc.com